About ProductBI

Product & marketing analytics, built for growing teams

ProductBI helps digital businesses track how users move through funnels, which features drive retention, and which marketing campaigns actually pay back. We turn scattered product and marketing data into clear, actionable dashboards.

Our business model is simple and transparent: we earn revenue from monthly subscriptions to ProductBI dashboards and support, plus project-based analytics services such as implementation, data modelling and custom BI in tools like Power BI and Tableau.

Our mission

Make data‑driven decisions the default

We believe product and marketing teams should not have to guess. Our goal is to give them clear product analytics, campaign performance and BI dashboards so they can focus on building features and campaigns that actually move the needle.

Product analytics that tells a story

From activation funnels to retention cohorts, we design analytics setups that explain how users behave across the whole lifecycle – not just how many signed up.

Marketing money well spent

We connect campaign, channel and creative performance to downstream product usage and revenue, so your team knows which investments to scale and which to stop.

BI that fits your team

We build and maintain dashboards in tools like Power BI and Tableau, tailored to product, marketing and leadership – one source of truth, different views.

How we work with teams

From raw events to trusted product & marketing metrics

We follow a clear three‑step approach so product and marketing teams can move from “we think” to “we know” – without building an in‑house analytics stack from scratch.

01

Measurement plan & tracking

We start with a clear tracking and measurement plan: which events to track, which properties matter and how funnels and retention should be calculated across web, app and back‑end systems.

Event taxonomy Funnels & cohorts Data quality checks
02

Modelling & dashboards

We model your data and build BI dashboards in tools like Power BI or Tableau, tailored to product, marketing and leadership so everyone sees the same numbers.

Product analytics Marketing ROI Executive BI
03

Enablement & optimisation

We run regular sessions with your teams, refine dashboards, add new views and ensure that analytics becomes part of weekly rituals, not a one‑off project.

Team enablement Quarterly reviews Ongoing support
What you get with ProductBI

A complete analytics & BI layer for your product

We combine product analytics, marketing analytics and business intelligence so that product, growth and leadership teams can make decisions from a single source of truth.

Product analytics

Understand how users move through sign‑up, onboarding, activation and feature usage, and which behaviours are linked to long‑term retention.

  • Funnels & activation metrics
  • Feature adoption & engagement
  • Cohort & retention analysis

Marketing analytics

Connect ad spend and campaign performance to activation, retention and revenue so you know which channels actually create valuable users.

  • Channel & campaign performance
  • Creative‑level insights
  • ROI and payback analysis

BI & reporting

Build decision‑ready dashboards in tools like Power BI and Tableau, tailored to product, marketing and leadership audiences.

  • Executive KPI overviews
  • Self‑serve dashboards for teams
  • Governance & documentation

Why we built ProductBI

Before ProductBI, our founders worked inside product and marketing teams that were drowning in data – but still arguing about “the right numbers” in every meeting.

Engineering owned tracking, marketing owned campaign reports, finance owned revenue numbers and nobody had the time to keep everything aligned. Teams spent more time exporting CSV files and building slides than making decisions.

ProductBI was created to fix that: one shared analytics and BI layer across product, marketing and commercial data – implemented and maintained by a team that lives and breathes analytics, not by whoever has time next sprint.

50+
teams supported
3–6 weeks
to go live
EU / UK
data residency options

One analytics layer

We help you avoid “spreadsheet analytics” by creating a single, consistent data layer and dashboards that everyone can trust.

Built with your teams

We work directly with product, marketing and leadership so dashboards match real‑world questions, not just technical possibilities.

Clear business model

We earn revenue only from subscriptions and analytics/BI projects – no resale of data, no financial or medical products.

ProductBI Analytics Ltd.

Registered address:
25 Bank Street
London E14 5JP, United Kingdom

Business model: monthly subscriptions to ProductBI dashboards and support, plus project-based analytics and BI implementation services.