Product & marketing analytics for SaaS teams

One analytics layer for product, marketing & BI

ProductBI connects your product events, marketing campaigns and revenue data into clear dashboards – so product and growth teams can make decisions from the same numbers instead of spreadsheets.

  • Funnels and retention analysis across web & app
  • Marketing ROI from spend to long‑term value
  • BI dashboards in tools like Power BI & Tableau
50+ product teams supported
3–6 weeks from brief to live dashboards
EU / UK data hosting options

Product funnels

Track user journeys from sign-up to activation and feature adoption

Retention analysis

Cohort analysis and retention metrics across segments and features

Marketing ROI

Connect campaign spend to product usage and long-term value

BI dashboards

Custom dashboards in Power BI, Tableau and your existing BI stack

ProductBI earns revenue through subscriptions and analytics projects – no ads or financial products.
Pricing

Simple pricing for analytics & BI

ProductBI makes money from transparent subscriptions and clearly scoped analytics projects. No add‑ons you don’t understand, no hidden “platform fees”.

Starter

Get the basics right for one product

€490 per month
  • Tracking plan & implementation for one product
  • Core funnels (sign‑up → activation → key action)
  • Simple retention cohorts (by plan & country)
  • One marketing performance dashboard
  • Up to 5 internal users

Best for early‑stage teams that need reliable numbers fast.

Enterprise

Custom analytics & BI for larger organisations

Let’s talk custom engagement
  • Everything in Growth for multiple products
  • Dedicated analytics team and project manager
  • Custom data models, SLAs and governance
  • Enablement workshops for product & marketing
  • EU / UK data residency and security reviews

Pricing based on data volume, complexity and support requirements.

All prices excl. VAT where applicable • No setup fee for annual contracts • No crypto, forex, trading or medical products – only analytics and BI services.

What’s included

Compare what each ProductBI plan includes

See how Starter, Growth and Enterprise differ in terms of product analytics, marketing analytics and BI support – so you can pick the level that matches your team.

Product funnels

From basic onboarding funnels to multi‑step journeys across products.

Starter Core sign‑up and activation funnels for one product.
Growth Multi‑step funnels across products, plans and channels.
Enterprise Advanced funnels by region, segment and lifecycle stage.

Retention analysis

Understand who comes back, why, and where you lose users.

Starter Basic cohort retention (by plan & country).
Growth Feature‑ and plan‑level retention, plus activation cohorts.
Enterprise Custom retention drivers and advanced cohort models.

Marketing analytics

From basic channel performance to full spend‑to‑value attribution.

Starter Channel‑level performance and simple campaign views.
Growth Campaign & creative performance with ROI and retention.
Enterprise Full funnel from spend to customer value by segment.

BI dashboards

How much BI work we take over for your teams.

Starter Pre‑built templates for product & marketing KPIs.
Growth Custom dashboards in Power BI / Tableau for key teams.
Enterprise Enterprise‑grade BI with governance and custom models.

Data sources & support

How many systems we connect and how we support your teams.

Starter Up to 3 data sources, email support within 24 hours.
Growth Up to 8 sources, priority support and quarterly reviews.
Enterprise Unlimited sources, SLAs and a dedicated analytics team.
Customer stories

How teams use ProductBI every week

Product, marketing and growth leaders share how a shared analytics layer changed the way they prioritise features and invest in campaigns.

JW

Julia W.

Head of Product · B2B SaaS (Germany)

“Before ProductBI we had spreadsheets and screenshots from different tools. There was no shared view of where users dropped off in onboarding. ProductBI implemented a clear tracking plan, set up funnels and retention cohorts and connected product and CRM data. Now our weekly product review runs from a single dashboard.”

Onboarding funnels Retention cohorts
TB

Thomas B.

Marketing Director · e‑commerce (DACH)

“We used to judge campaigns by leads and impressions. With ProductBI we finally see which channels bring users that activate, return and use key features. Dashboards in Tableau sit on top of our existing warehouse, so performance marketing and product teams look at the same numbers every morning.”

Marketing ROI Channel performance
AS

Anna S.

VP Growth & Analytics · Subscription business (UK)

“Leadership asked for a simple view of product, marketing and commercial KPIs. ProductBI consolidated dozens of reports into a handful of role‑based BI dashboards. Decisions are faster, ad‑hoc analysis requests dropped and everyone is clearer on what actually drives sustainable growth.”